Otonomo

Otonomo

CLIENT

Otonomo

YEAR

2023

Building a forward-thinking identity for the company shaping the future of mobility

Building a forward-thinking identity for the company shaping the future of mobility

Overview

After going public in 2021, acquiring two mobility technology companies in 2021 and 2022, and appointing an experienced CMO, Otonomo began evolving from an Israeli car-data company into a global, AI-powered organization shaping the mobility economy.

Client

Otonomo

Industry

Mobility Tech

Service

Branding

UI/UX Design

Web Development

Experiential

Video

Duration

12 Weeks

THE CHALLENGE

We partnered with Otonomo to define a modern brand story and visual identity. The transformation spanned a new logo and brand guidelines, audience personas, messaging architecture, a fully redesigned website, and a comprehensive suite of branded marketing assets.

THE SOLUTION

We built a brand around one powerful idea: the future of mobility runs through Otonomo. Infused with movement and energy, it shows how customers thrive where data meets possibility.

THE RESULT

The new brand injected fresh energy into the business, galvanising employees and customers alike—and accelerating the company’s acquisition before the new website had even launched.

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